Cebit 2010 and Euro CIS

Cebit 2010 and Euro CIS had finalized already. We would like to inform you the latest marketing info as below.

In our view, base on high attention in space and decoration for the whole shop design, People prefer to place the stylish POS only. Otherwise, they would prefer let it mounting under the desk ,then the clear table with screen only.

[Mini system ]
How is your idea in mini system? We believe Mini system will be very potential product., as there are not so many competitors in the market.

Furthermore, base on smaller and smaller cashier space, it would be the good choice for people.

Our latest available product roadmap as below, Both of them are as compact as A4 size only. Furthermore, they could support wall mounting as option.You can easily install it under the counter.

[economical model]
--------IT-6080: metal mini system, Intel ATOM 1.6G, 1G memory /160GB SATA, 4 x USB,1 x RS232/RS422/RS485, 3 x COM supports 12V/5V, jumper selected

[professional model]
--------IT6090 Celeron M 2.0Ghz, 1G DDR3,160G Sata, 6 USB, 4 COM, 1 Parallel, 1 Giga lan

You could consider with PA80A and TM2200 as the whole economical solution for space concern market.

--------PA80A: 8” LCD panel, 800 x 600, without touch/add on-base
--------TM-2200T :15” touch LCD panel with T2 touch

[The label printer for strip printer]

It is glad to inform you BD525D, it is designed specifically to meet the needs of stripe printing, included the small label for hospitality, ID control , wristbands for healthcare , entertainment wristband ticketing applications.

Furthermore, lot of applications actually don't need to printer the label until 4 inch, Then BD525D could be the good choice with much better cost than the normal desk top models.

--------BP-525D: thermal direct, 2 inch paper width,5”/second, serial and USB,

[BT491 and FS499]

--------BT491: 3 in one scanner, (cable, memory, wireless), cell phone size only, 200 mm scan distance, 100 M transmission, 72 hr working hr. User can upgradeable for firmware and individual interface dongle

--------FS499: High sensitivity barcode engine only with 2"x2" x2" inch , 200 mm scan distance, support auto sensor, It could be easily installted into all kind of mechanism as the hand-free solution.

[All in one system and our cooperation]

For your info, we got another new department store project of Carisma. The department store is owned by the biggest retail group in Taiwan and the installation would be nearby 101 building in Taipei. It should be another valuable reference for us. We sincerely think now is the good time for Birch.

Happy Chinese New Year and Jan. News

• Please notice chinese new year is Feb 13-22. We will be back of the office until the last week of Feb. In Chinese society, It is a “ Tiger year” in 2010. I wish good health, good wealth, good life and good business to you , your family and your staff

• Attached you will find Birch News for your kind reference. You can see Birch released lots of new products. Enjoy it and If you need any product information, please let us know

2010 Welcome !!!

Happy new year !!!. It has went to the first month of 2010. Every one should be ready for new year and start the good job of 2010.
~~~~~~( visit 2010 Taipei 101 Fireworks -----http://www.youtube.com/watch?v=O-V7fl5QJcs)

1: 2009 and 2010:

2009 actually was a fruitful year for us.We got many projects this year especially for CARiSMA and EstiLo.The most remarkable one is CARiSMA IT7000 are installed in the Biggest Amusement and Theme Park in Taiwan, LEOFOO Village( www/leofoo.com.tw/village/). The amusement park like to develop a NEW Image by renewing their automation equipments to offer the High-Tech and Latest technology feeling. The design of CARiSMA is perfect match with their image and decorations
.
----System: IT7000C6-15
----Peripherals: barcode scanner( CD-108), PRP-085III, Customer display, cash drawers( POS-203)
----Front desk software: Birch software in Chinese.
----Back office software( ERP ) : Birch partner software.

2: What is news in Birch :
Birch is 20 year old company specialized in Auto ID and POS products in Taiwan. We are glad to inform you that we keep the strong growth and have enhanced the whole structure of product development.

• a. Birch has added extra factory that is dedicated to produce our stylish and new concept products

• b. Birch invested capital into our mother factory. In the other word, we can control over M/B manufacturing.

• c. Birch set up the independent mechanical and ID design house for the product designing and developing.

• d. Strong technical support: Birch is the top 3 POS/restaurant solution provider in Taiwan local market besides the international market. We can offer you the strong technical support even for integration consulting.

We are quite optimistic about 2010 market. Birch will have more power than ever and will have more powerful products to support.

3:New markets:Besides the traditional cashier solutions, we sincerely like to invite you to keep your eyes open to the following market segment. They actually keep the quick growth.They could be the potential products in your market soon.

----Space concerned market

a) IT-6070: Cost effective rigid system,Free bundle with XP home os

b) IT-6090: Core 2 Due rigid system ~~~~New

c) PA-80A: 8 inch TFT LCD screen

----Hand-free market

a) FS-499: Compact fixed CCD scanner, support auto -scan funtion ~~~~New

b) BS350: Compact omni direction laser scnaner, bulit in Meterlogic Quantum

c) BS770G : High sensitive omni direction laser scanner, 24 lines, 2,400 scan /sec, with large screen ~~~~New engine and decoder

----Mobile data-collection and 2D scanner

a) BT-491: Tiny Bluetooth Class 1 CCD with dongle ~~~~New

b)BX-211: 2D/1D barcode scanner built-in Intermec module~~~~New

-----Signaging and multi-media( advertising) market.

17” touch LCD panel( 4: 3 & 16:9), 19” touch LCD panel( 4: 3 & 16:9), 22”( 16: 9) & 24” (16:9)

IT-6090----------Core 2 Due High End System

Birch is glad to inform you IT-6090 is available since Dec 09. IT-6090 is high end system for front desk, back server for POS, industry and factory business.

--------IT-6090 metal and mini type POS system

IT-6090 is built with High-end Industrial standard motherboard, high quality industrial components and Intel® network chipset. It is designed for SPEED and PERFORMANCE for retail and hospitality business. With professional features of upgradeability, inter-changeability and user-friendly, IT-6090 decreases cost of ownership with smart price.

--------Supreme Performance for your applications

Birch is the forerunner to release the latest technology and fastest platform in POS market: Intel® GM45 ExpressICH9M, Socket P, FSB 667 / 800 / 1066Mhz, supports Intel® Core 2 Due and Intel® ULV Celeron M CPU.

It is the highest chipset in mobile market offering Low Power Consumption and High Stability; supporting the latest DDR3 memory and FSB 1066Mhz for fast reading capability and higher processor for system operating.

--------User’s Friendly Design and More Connections

Power button and 2 x USB 2.0 on the front panel.

6 x USB, 4 x COM ( COM 1, COM 2 supports 5V/12V, jumper selected), 1 x parallel port, 1 x VGA, 1 x audio, 1 x PS2 mouse, 1 x PS2 KB, 1 x Giga Lan (10/100/1000), 1 x DC jack, 1x Mini PCI / PCIE Mini card and 2 x DDRIII slot for expansion.

--------Small footprint and Rigid Design

IT-6090 is built with Rigid Metal chassis. The dimension is just 256 x 160 x 65 mm offers flexible space-saving placement and remarkable versatility.

< Target applications>

• Retailing Stores (POS)
• Office Automation (O/A)
• Factory Automation (F/A)
• Other Related Automation

< Ordering Information>

IT-6090: Celeron-M 2.0Ghz (FSB667Mhz) 1GB 1066Mhz DDR3, 160GB SATAHDD,

6x USB, 4x COM, 1x Parallel,1x Giga Lan

Birch News

A. IT7000 CARiSMA) installations in Taiwan

We are glad to inform you that we have been installed IT7000 CARiSMA ( 15” Celeron-M 600 Fanless) at the largest amusement resort and park called LEOFOO Village( refer to www/leofoo.com.tw/village/) in this November. With the stylish design, small foot print and Fanless are the criteria of this project for IT7000 CARiSMA.

B. Windows 7 drivers for PRP-085III

With the expertise in receipt printers, Birch released Windows 7 drivers to support PRP-085 now, it get PRP-085III far ahead in the market:

1. 32 bit CPU, the fastest print speed of 220mm/second

2. Built-in SEIKO print mechanism and SEIKO AutoCutter

3. Interface module ( RS232 + USB, Parallel, Ethernet) changeable at User side

C. 2-in-1 Combo interface of DSP-850II

Birch released a new 12V VFD customer display with combo interface and more features to support partners:

Major features

1. 2-in-1 combo interface( RS232 + USB)and 2 x cables

2. Pass through on RS232

3. OPOS driver supported

4. Bundled with 12V power adapter

D. 3-in-1 Tiny and Turbo performance barcode scanner BT49 series

Birch released the tiny and turbo barcode scanner which cover 3-in-1 multi-function( Bluetooth wireless, cable scanning and memory scanning) for mobile market( production floor, hospitality…..)

1. Tiny size

2. Built-in Turbo performance decoder at 250 scan/second.

3. Built-in rechargeable battery last for at least 3 working days.

4. With 28K memory for memory scanning

5. Supports firmware and interface uploading

6. Supports RS232, USB( HID) and USB Virtual COM

7. Available models:

BT-492: Tiny 3-in-1( wireless, cable and memory) long range CCD scanner

E. Bluetooth Wireless BCP840 and BirchData software

In order to support our partner to get involved in vertical market, we are glad to inform you that we released BirchData software as bundled to support BCP-840 32 bit Bluetooth/IrDA/RS232 data collector. It is the good choice for you:

BCP-840 ( 32 bit Bluetooth/IrDA/RS232 data collector) + Free charge BirchData software

F. We make something possible---EstiLo all-in-one touch systems

There are lots of “ Me-too” POS systems in the market, however, all of them are TOO BIG design system which are not suitable to match the customers decorations and applications( space-concern, pollution-concerned).. Birch EstiLo is extremely exceptional system which built-in the most thickness and compact IPC M/B with lots of high-end components. EstiLo system is in Aluminum chassis, Fanless and state-of-the –art-design.

IT6000: 10.4”( 800 x 600) EstiLo all-in-one touch system,Celeron-M CPU, Fanless, Aluminum chassis

IT6002: 12.1”( 1024 x 768) EstiLo all-in-one touch system , Celeron-M CPU, Fanless, Aluminum chassis

IT6300: EstiLo Mini without panel,Celeron-M CPU, Fanless, Aluminum chassis. Optional for VESA and Wall Mount bracket.

G. IT-6090 Core2 Due Metal mini system

Birch released IT-6090 metal system with DDR3, SATA HDD, Intel GM45 Express ICH9M, socket P FSB 667/800/1066 Mhz supports Core2 Due and Intel Celeron-M CPU.

IT-6090: Metal mini system, Celeron-M 2.0G/1G/160 SATA , 4 x COM, 6 x USB….

H. TM-2200 15” touch LCD panel upgraded model available

It is no doubt that TM-2200 is one of Birch hot moving items now. In order to get it more user friendly application, Birch already made the following improvement on it :

1. USB PnP device for optional triple MSR card reader

2. Upgraded triple MSR card reader supports USB downloading directly from your system

I. New versions of barcode and MSR slot readers

Birch released the new version of barcode and MSR slot readers for its 90mm, 100mm and 150mm slot readers. The major advanced features are as below:

---K/B ( Wedge emulation): new version of card reader supports” PnP” feature which allow the user not to work with any additional K/B or K/B terminator.

---USB interface: to have “ DOWNLOADING features on the new version of slot reader, it is very useful to the users to select or change their formats or parameters.

J. A series of MSR or barcode sot reader modules are upon your request.

Actually, Birch has as series of MSR and barcode slot reader modules which are the good products to support any OEM products.

----90mm MCR modules( Magnetic stripe slot reader—single track, dual tracks or triple tracks)

----90mm BCR modules( barcode slot reader module---- RED, or infra-red)