[Notice]---Factory

=========[ Important Notice ] ========

Birch already set up a dedicated factory with professional

Production equipments includes Burn-in Room….to assure

Birch products with high quality.

The barcode product schedule--after Cebit 09

The product schedule:


----New wireless scanner

----New 2D scanner

----BCP-110: The smart entry data collector


All of them are scheduled to be available in this June

The POS product schedule:--after Cebit 09

The product schedule:


---IT7000-12: 12.1” (1024 x 768) CARiSMA all-in-one

---IT7000-15 Fanless Celeron-M 1.5G all-in-one

---EstiLo (IT-6000, IT6002 and IT-6300) with Celeron-M 1.5G fanless

---12.1” EstiLo touch LCD panel


All of them are scheduled to be available in this June:

CEBIT 09-- Marketing comments 2


Barcode products---


BD-388II------- Linear Imager gun type long range CCD scanner

200 mm depth of field, at 300 scan/second speed---To compete with datalogic BL3880

BS-915------- New design laser scanner (save nearly 50 % your original budget)


Omni direction laser scanner---


We are glad to inform you that Birch is invited as the scantech business partner since S-7030 model.


S-7030 : Scantech ID 7 directions x 24 lines, 2,480 scan/second, 30cm depth of field ( DOF)( Birch got the international agency for ScantechID products)


Mobile wireless label printer-----


for the outside warehouse, long distance inventory control and high demand in mobile application, Birch new release P-234 as the mobile wireless label printer.


P-234: Mobile thermal printer, 32 bit RISC CPU/4MB Flash/2MB DRAM, Li-ION rechargeable battery, 1.5”-3.5:/second speed, 3” thermal paper, RS-232 and USB


BT-234(at user side) Bluetooth wireless module

WF-234(at factory side) WiFi (802.11B) wireless module



CEBIT 09-- Marketing comments 1

We actually had a very good exhibition even the market is quite quiet. Our new products of EstiLo, CARiSMA and new products are very attractive to the visitors. It is clear that most of visitors tried to have good design products and hate “ the Me-too’ products.


We like to list the points which are the hottest subject at Show.


a. The stylish POS:

We would lead partners to open more potential and high value markes rather than the dejected traditional restaurants and shops.

ESTILO: 10 inch and 12 inch fanless all in one system, aluminum housing, Celeron 600 Mhz,
--------- ideal one for hotel, department store, movie theater,

CARISMA: 15 inch slim all in one system, plastic housing, Celeron-M 1.5G,
------ideal one for the piano bar, music restaurant, SPA center and beauty salon.

IT-3500/IT3700: 10 inch all in one mini POS, plastic housing, Celeron-M 1.5G
--------ideal one for the space concern market and as ECR pos for retail base channel


b. Cost effective --------(IT6300 EstiLo Mini+ VESA/wall Mount) with any size of TFT LCD panel


c. Atom base MINI system---- (IT-6070): bounded with XP OS( in your language. Intel ATOM 1.6G, N270, 160GB SATA HDD. Metal chassis.


d. Mini all in one POS (IT-3500/IT3700) ----10 inch all in one mini POS, plastic housing, Celeron-M 1.0 G and Celeron-M 1.5 G


e. 8” TFT LCD panel---- We released two model of 8” TFT LCD panel for your choice( LP-8R and TM-880) , 800 x 600, TFT LCD panel.. You can work with our Mini systems or for wall-mounting in industry.


f: the peripherials:


Besides the above POS systems, we released a series of new peripherals as below to support Wireless, USB and low cost solutions:


1. DSP-800FU: 5V VFD customer display with USB interface

2. POS-205, cash drawer, USB interface, without adapter

3 .PRP085: 32 bit CPU thermal receipt printer supports RS232 + USB, or parallel or LAN.


4. DSP-855: 12V VFD customer display, 2 x 20 character, RS-232 interface, w/12V power kit, Cost effective model

5. PKB-44: 2-in-1 (DOS + WIN) programmable K.B, without MSR card reader, Cost effective model

6. PKB-78: 2-in-1(DOS+ WIN) programmable K/B, without MSR card reader, Cost effective model

7. PKB-111+ WIN+ DOS programmable K/B, without MSR, Cost effective model


8. CD-100: 60mm width barcode CCD scanner

Supports K/B wedge, RS232, and USB.

Birch inspired POS system and Retail Solutions

Even the market is quiet; we actually had a wonderful and successful show at CeBit 2009(in Hanover/Germany)

.Our new products are very attractive to the visitors. It is clear that most of visitors tried to have good design products and hate “ the Me-too” products

Birch comments on the market

a. Good designs, compact, slim, and fanless are the major criteria for market purchasing.

b. People looks for cost-effective solutions for POS applications for big size monitor and wall mount.

c. Intel ATOM motherboard is growing in the market. Birch IT6070 mini system bundled with XP home OS

d. Besides the traditional and standard cashier application, the demands for vertical market solution as below:

----- Kiosk, digital signage, ticket office and service-oriented cashier

----- Rigid working environment

(space-concern, loudness-concerned, dust-concerned…)